Tips & Advice

How to Get Started as a Freelancer

With freelancing in the Creative Industries the biggest it has ever been in New Zealand, with no signs of stopping, it's no wonder many creatives are thinking of dipping their toes in. The Pond bills out over $300,000 in freelance bookings alone every month – that's a lot of briefs. So if you're itching for the next challenge or you're tired of having a low salary and long hours, read on for notes on how to approach becoming your own boss.

PART-TIME VS. FULL-TIME FREELANCING

Part-Time: Freelancing in your spare time can be a great way to test the waters. Not only will it enable you to begin building a portfolio and client list, which are absolute musts for a freelancer, you will also get a taste of freelance work all while having the benefit and peace of mind of a safety net. But beware, as you may struggle to prioritise: freelance projects and clients might not always fit neatly into your chosen time slot – or with your sleep schedule. The majority of freelance briefs we receive happen during a 9–5 weekday timeframe. Just like you, clients would rather spend their weekends doing their own thing. 

Full-Time: A freelancer's dream - working entirely for yourself gives you the time and freedom to pursue the projects you're interested in, with the clients you want to work with... all without needing an employer's permission. Just make sure you need to have realistic expectations: you’re unlikely to earn a full-time income right away unless you already have a strong network of clients or an agent finding work for you on your behalf.

SOLE TRADER VS. LIMITED LIABILITY COMPANY

Sole Trader: Registering as a sole trader is the most straightforward way to go freelance. You can trade under any name – your own, a brand name or a pseudonym (just don’t add ‘limited’ on the end). Sole traders have simpler accounts and maximum control over their earnings, but might pay higher taxes and are personally liable for any business debts. When working through The Pond, we'll pay your withholding tax straight to the Inland Revenue Department (IRD) to make things simple.

Limited Liability Company: Forming a company means you’ll potentially pay less tax and limits the amount of money you stand to lose if the business folds – plus, some clients only work with limited companies. However, you’ll also need to complete more paperwork, comply with company legislation and pay yourself a salary rather than spending your profits freely. Freelancers who operate through The Pond in this way are responsible for paying their own taxes to the IRD. 

GETTING STARTED

After you've decided whether to freelance part-time or full-time, and whether to operate as a sole trader or limited liability company, all that's left to do is begin. Ready to take that step? Give us a call + 09 373 3791 to speak with one of The Pond's Talent Agents and be on your way to realising your full market potential today.